Use search engine optimization or SEO basics & drive traffic to your website and rank it high in engines like Google
Free tutorial
Created by New Horizon e-Learning Solutions
English
What you’ll learn
- SEO Fundamentals takes you step-by-step in having your website rank in the search engines.
- Get A Good Understanding About Ranking in Google and Bing.
- Learn About Keyword Research and How to Effectively Use Keywords.
- Implement a Keyword Strategy.
- Establishing a Domain Strategy.
- Learn about On-Page Optimization.
- Learn About Choosing The Right Content.
- Understand What Search Engines Want.
- Think Like Search Engines!
Requirements
- No prior knowledge about SEO required. This course starts from the very basics!
Description
Do you want to understand what it takes for the search engines to like your website? Search Engine Optimization or SEO is a powerful way to drive targeted traffic to your website and hopefully increase your bottom line. Yet, with the search engines continually changing their rules SEO may seem confusing and overwhelming. In this course you will learn the basics of SEO and be taught some SEO strategies that will help your site weather the continual search storm. No prior experience with SEO is required for this course.
To begin, we’ll learn the fundamental principles involved in SEO. You’ll gain knowledge about where we’ve come from and what’s changed recently and also the strategies and techniques to help you rank at the top of Google’s or Bing’s searches.
From beginner to advanced, you’ll quickly move up to become a search engine marketing expert taught to you by a SEO expert.
In this course, you’ll get the following benefits:
- Get A Good Understanding About Ranking in Google and Bing.
- Learn About Keyword Research and How to Effectively Use Keywords.
- Implement a Keyword Strategy.
- Establishing a Domain Strategy.
- Learn about On-Page Optimization.
- Learn About Choosing The Right Content.
- Understand What Search Engines Want.
- Think Like Search Engines!
So what are you waiting for?!
Who this course is for:
- Beginner’s with Little Knowledge of SEO
- Someone who wants to learn the fundamentals of SEO
- Someone who wants to grasp the basic concepts of SEO
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Course content
4 sections • 40 lectures • 1h 56m total lengthCollapse all sections
In Depth Keyword Research (Part 1)10 lectures • 22min
- Introduction01:42
- Keywords02:37
- Keyword Difficulty01:34
- Course Case Study01:05
- Keyword Objectives04:40
- Starter List00:59
- Modifiers & Extenders01:18
- Mix & Merge00:45
- Google Traffic05:17
- Bing Keywords02:28
In Depth Keyword Research (Part 2)8 lectures • 26min
- Introduction01:19
- Consolidate01:35
- Segment01:00
- Consider00:57
- Extrapolate02:35
- Compile09:56
- Bing Compile05:22
- Analyze02:52
Establishing A Domain Strategy13 lectures • 42min
- Introduction01:29
- Domain Buying03:26
- Old Domain01:05
- Case Study03:10
- New Domain02:45
- Subdomain vs Subfolder03:08
- Hosting04:07
- Webmaster04:32
- Htaccess File10:43
- Robots.txt04:06
- Site Theme00:57
- Structure01:22
- Conclusion01:11
On Page Optimization (Part 1)9 lectures • 26min
- Introduction00:52
- SEO Myths08:49
- Meta Data02:08
- Canonical03:20
- Rich Snippets01:06
- Google Authorship04:32
- Author Stats01:08
- Structured Data03:12
- Conclusion00:54
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