Social Media Marketing Advertising 2022: Get More Customers!

Social Media Marketing Advertising for LinkedIn, Facebook, Instagram, Twitter, TikTok, Snapchat, Reddit, Quora, YouTube+

This course includes:

• 21.5 hours of on-demand video
• 17 articles
• 4 downloadable resources
• Full lifetime access
• Access on mobile and TV
• Certificate of completion

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4.8

(165 ratings)

Created by Dekker Fraser, MBA

What you’ll learn

• Social Media Marketing
• Social Media Advertising
• B2B Marketing
• B2B Advertising
• Social Media Management

Top companies offer this course to their employees this course was selected for our collection of top-rated courses trusted by businesses worldwide. Learn more

Requirements

• None

Description

Ground-Breaking Social Media Marketing to Acquire Tons of New Customers. Learn from a Former VP of Marketing with a top MBA.

This is the ultimate course on social media advertising. I’ve been doing marketing on social media platforms like LinkedIn and Facebook for over a decade. I was a Vice President of Marketing for a Google accelerator startup, and I was a Global Marketing Manager for Sony. I also held numerous positions helping small startups with their social media marketing.

I taught college-level digital marketing, and I studied digital marketing at the Kellogg School of Management, the #1-ranked business school for marketing. This is also where Philip Kotler, the father of marketing, teaches.

The primary focus of this course is how to acquire customers or clients quickly and cost-effectively using social media marketing & advertising. However, I’m also going to explain longer-term strategies for brand building and using social media marketing KPIs to drive this.

This course will evolve over time, but the key components right now are:

• LinkedIn lead generation and customer acquisition
• Facebook for cost-effective social media marketing
• Twitter, Snapchat, TikTok, Quora, Reddit, YouTube, Google, Spotify, and Amazon social media marketing ads
• Advanced LinkedIn advertising methods
• Advanced social media marketing targeting techniques
• Using Instagram within the Facebook advertising platform
• Lots and lots of real examples of projects I personally worked on…and case studies that I pulled from other sources including Facebook itself

This course is for anyone involved in social media marketing, including marketing managers and consultants.

This is the ultimate course on social media advertising. By the end of this social media marketing course, you’ll learn:

• How to acquire customers quickly and cheaply
• How to run advertisements on Facebook, Linkedin, TikTok, Twitter, and more
• How to optimize your campaigns to maximize ROI
• Advanced targeting techniques that very few people know about
• How to get short-term revenue as well as long-term growth from social media ads
• How to run virtually every type of ad, including videos, images, inbox messages, and more
• Learn to amplify your organic content with paid media
• Plan social media ads for every stage of the marketing funnel
• How to pull everything together into a coherent social media advertising plan

Let’s get started!

Sincerely,
Dekker Fraser, MBA
Your Social Media Marketing Instructor

Who this course is for:

• Marketing Managers
• Marketing Consultants
• Marketing Agencies
• Social Media Marketing Managers
• Advertising Managers
• Demand Generation Managers
• B2B Marketing Managers
• Social Media Managers
• Marketing Specialists

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Course content

20 sections • 235 lectures • 21h 43m total lengthCollapse all sections

Part 1 – Bottom of Funnel LinkedIn Social Media Marketing16 lectures • 2hr 16min

• IntroductionPreview11:48
• Introduction3 questions
• Message Ads12:54
• Message Ads3 questions
• Conversation Ads07:32
• Conversation Ads1 question
• Conversation Ads Tutorial07:51
• LinkedIn Sales Navigator & Outreach16:00
• LinkedIn Sales Navigator & Outreach5 questions
• Image Ads 117:04
• Image Ads 11 question
• Image Ad 204:52
• Image Ad 305:09
• Image Ads4 questions
• Image Ads Tutorial04:24
• Video Ads05:46
• Video Ads4 questions
• Video Ads Tutorial04:01
• Text Ads04:14
• Text Ads2 questions
• Other19:51
• Other4 questions
• Targeting Options in 202209:39
• Matched Audiences04:32
• Part 1 Slides00:01

Part 2 – Top and Middle of Funnel LinkedIn Social Media Marketing15 lectures • 1hr 40min

• Introduction – A05:21
• Introduction – A2 questions
• Introduction – B12:04
• Introduction – B2 questions
• Introduction – C04:27
• Brand Unaware – A09:58
• Engagement Boost [Tutorial]05:19
• Video Views & Brand Awareness Boost [Tutorial]03:56
• Brand Unaware – B18:36
• Problem Unaware04:08
• Category Unaware06:42
• Create an Event [Tutorial]04:16
• Deleting an EventProcessing..
• Product Unaware07:02
• Other – 104:15
• Other – 11 question
• Other – 213:26
• Other – 22 questions
• Part 2 Slides00:00

Facebook Social Media Advertising46 lectures • 4hr

• Facebook Advertising IntroPreview02:12
• Objectives 1Preview08:49
• Facebook Ad Objectives & Stages of Awareness2 questions
• Objectives 210:51
• Objectives 309:05
• Objectives1 question
• Lead Gen Targeting 105:29
• Lead Gen Forms07:16
• Automatic Lead Nurturing00:56
• Typical Nurture SequenceProcessing..
• Message Conversation Ads03:28
• OPTIONAL: 30% increase in revenue by marketing to customers with WhatsApp00:09
• Look Alike Targeting05:08
• Look Alike Targeting1 question
• “Best practices for building B2B Lookalike audiences”00:01
• Native Targeting & Instagram05:35
• B2B Facebook Native Targeting ExamplesProcessing..
• Two Lead Gen Ads04:40
• 3 Things to Test in Direct Response06:45
• Offers Based on Levels of Awareness04:43
• Hard Offer Ads06:26
• Medium Offers04:14
• Group Demos05:08
• Form Incompletes01:52
• Measuring Success08:05
• Retargeting09:02
• Retargeting 202:02
• Facebook Pixel01:20
• Funnel Content05:23
• Out of Market Buyers04:09
• Click Example02:54
• Video Campaigns06:15
• Brand Marketing Shift in KPIs04:13
• Facebook Benchmarks07:00
• More Benchmarks11:07
• A Million Impressions Campaign Example06:36
• Facebook Awareness09:19
• Successful Ads Examples02:53
• B2B Brand Creative02:33
• B2B Mascots & Emotions07:44
• Make Your B2B Brand FAMOUS05:38
• Other Lessons from the B2B Institute13:24
• Sales Conversations02:54
• How to Win the Ad Auction00:34
• Winning1 question
• Case Study: “How monday.com used custom creative to win over realtors”00:00
• Advanced Facebook Targeting for B2B13:09
• Facebook Native Targeting Limitations07:46
• Facebook Custom Rules & Integrations06:14
• Demo Form07:14

Facebook B2C Consumer Advertising38 lectures • 2hr 52min

• Introduction to Facebook Ads for Consumer Marketing07:29
• Introduction to Facebook Consumer Marketing3 questions
• How to Set Up a Facebook Ads Awareness Campaign to Maximize Reach03:42
• What Is Broad Facebook Advertising04:35
• Broad Facebook Advertising2 questions
• Reach as a Facebook Ads Goal05:08
• Awareness Objective: People Need to Hear about You to Buy You!04:30
• Awareness4 questions
• Memory as an Advertising Objective06:23
• Memory for Facebook Ads1 question
• Advertising Old Brands & New Brands07:02
• How Advertising Really Works07:47
• Dangers of Relying on Facebook Click Data [Example]02:36
• Profit Growth04:43
• Low Frequency for Facebook Ads06:13
• Low Frequency for Facebook Ads2 questions
• Optimization & Distinctiveness05:32
• Facebook Ads Targeting Is Not Accurate04:04
• Facebook Ads Targeting1 question
• Fixing Inaccuracies with Facebook Ads06:29
• Fixing Facebook Ads Inaccuracies1 question
• Asymmetric Advantages02:40
• Auditing Reach Awareness Campaigns within the Facebook Ads Interface06:57
• Fixing Problematic Targeting00:34
• Fixing Facebook Ads Targeting1 question
• Facebook Reach Maximization Challenge04:32
• Avoid Junk Inventory Placements05:25
• Avoid Junk Inventory1 question
• Attention Metrics00:52
• Can You Trust Facebook’s Data?02:49
• Broad Marketing Overview01:18
• Narrow Facebook Ads Introduction07:21
• Narrow Facebook Ads1 question
• Retargeting 106:25
• Retargeting Facebook Ads 12 questions
• Setting Up a Lead Generation Campaign with Standard Targeting05:50
• Setting Up Lookalike Lead Generation Campaigns02:30
• Lookalike Targeting with Facebook Ads1 question
• Retargeting 202:23
• Retargeting Facebook Ads 21 question
• Setting Up a Retargeting Campaign with Facebook Ads04:50
• Other In-Market Targeting02:35
• In-Market Ads3 questions
• Facebook Audience Management 1 – Customer List06:24
• Facebook Audience Management 2 – Lookalikes04:57
• Audience Management 3 – LeadEnforce04:56
• Targeting Facebook Audiences1 question
• Instant Experiences Advantages with Facebook Ads03:34
• Instant Experience Example04:10
• Creating Instant Experiences03:16
• Creating Instant Experiences – Templates01:34
• Facebook Dynamic Creative07:34
• Dynamic Creative Ads1 question
• Narrow Advertising Overview02:26
• Narrow Facebook Ads1 question

TikTok Social Media Advertising23 lectures • 1hr 50min

• Advertising Objectives 104:09
• Objectives 12 questions
• Advertising Objectives 206:09
• Objectives 24 questions
• Advertising Objectives 305:50
• Objectives 37 questions
• Advertising Objectives 402:51
• Objectives 42 questions
• TikTok Targeting 105:45
• Targeting 17 questions
• TikTok Targeting 204:59
• TikTok Targeting 304:10
• TikTok Targeting 401:00
• Targeting 2, 3 & 410 questions
• TikTok Ad Creative & Delivery 105:47
• Creative & Delivery 12 questions
• TikTok Ad Creative & Delivery 205:10
• Creative & Delivery 21 question
• TikTok Ad Creative & Delivery 305:40
• Creative & Delivery 32 questions
• Lead Genereation Ads on TikTok04:46
• Lead Generation Ads Tutorial05:48
• Lead Generation Ads1 question
• Other ad types, analysis & macros 106:05
• Other ad types, analysis & macros1 question
• Other ad types, analyses & macros continued05:18
• Other ad types, analysis & macros continued again03:17
• View Data Tutorial04:02
• TikTok Ad Assets05:01
• Video Editor Tutorial04:39
• Instant Pages Tutorial04:33
• Video Ad Best Practices 105:00
• Video Ad Best Practices 12 questions
• Video Ad Best Practices 204:18
• Video Best Practices 23 questions
• Video Ad Best Practices 305:29
• Video Ad Best Practices 31 question

Snapchat, Quora, Reddit, Spotify, Amazon, YouTube, Google17 lectures • 1hr 36min

• Snapchat ads tutorial (introduction)17:01
• Intro to Spotify Advertising10:02
• Spotify Ads4 questions
• Intro to Reddit Ads08:16
• Intro to Quora Ads09:16
• Quora Ads2 questions
• Quora Ad Manager01:15
• Quora Ad Manager3 questions
• Quora Ad Manager Filters02:14
• Intro to Kindle Ads11:24
• Audience Targeting through Google04:05
• Google Audience Examples02:37
• Your Data Segments – Google02:52
• In-Market & Life Event Targeting02:47
• Google Audiences & Targeting00:23
• Google Audiences & Targeting2 questions
• Google Keyword Planner04:24
• Google Search Ads PPC06:31
• Google Display Campaign03:14
• YouTube Ads05:40
• YouTube Ad Types, Objectives & Campaign Subtypes04:19

LinkedIn Quick Fixes for Social Media Marketing5 lectures • 23min

• Most common mistakes with LinkedIn adsPreview07:01
• LinkedIn mistakes3 questions
• Fixing LinkedIn problem 1 with lead gen formsPreview08:03
• Fixing LinkedIn problem 2 with negative targetingPreview03:02
• Fixing LinkedIn problem 3 with bidding02:06
• Fixing LinkedIn problems 4 & 5 with nurturing02:51

LinkedIn Video Social Media Ads5 lectures • 24min

• Creating a simple LinkedIn video ad in Canva06:52
• Simple & successful LinkedIn video ad example05:03
• Storytelling LinkedIn video ad example06:30
• LinkedIn Video Ad for Maximizing Views03:55
• Marketing Video Example01:23

LinkedIn Message/Inbox Ads & Conversation Ads7 lectures • 35min

• LinkedIn Message Ad Example05:33
• LinkedIn Message Ad Example 207:14
• SPECIAL INCENTIVES!05:16
• LinkedIn Conversation Ads09:26
• “How I Generated 5X Return From One LinkedIn Conversations Ads Campaign”00:00
• LinkedIn WARNING about message ad KPIs!05:24
• LinkedIn: More Warnings02:06

LinkedIn Text Ads2 lectures • 10min

• LinkedIn Text Ad Examples05:33
• LinkedIn Text Ads – UTM Tracking and Insights Tag04:36

LinkedIn Image & Carousel Ads4 lectures • 27min

• LinkedIn image ads 108:29
• LinkedIn image ads 206:20
• LinkedIn image ad campaign example (SaaS consulting)09:24
• LinkedIn Carousel ads02:35

LinkedIn General Advertising9 lectures • 37min

• Choosing the right LinkedIn campaign objective02:01
• LinkedIn Targeting12:27
• Warning about the default campaign group in LinkedIn01:04
• LinkedIn Pre-filled forms!03:42
• LinkedIn Audience Network04:12
• LinkedIn email scraping03:32
• LinkedIn matched audiences03:49
• LinkedIn account assets – led gen forms02:28
• LinkedIn website demographics03:32

LinkedIn Account Based Marketing for Social Media Marketing9 lectures • 1hr 5min

• LinkedIn company/account targeting06:01
• ABM campaign to target accounts05:31
• Setting up the ABM campaign09:00
• Setting up the ABM ad09:06
• Finishing a conversation at ad07:51
• Conversation Ads1 question
• Measuring ad performance03:12
• Persona level targeting04:19
• Integrations03:24
• 3 things worth testing16:08

LinkedIn Advanced – Full-Funnel Advertising & Video21 lectures • 1hr 53min

• Avoid Gating Content06:59
• Gating1 question
• Assignment: Ungated LinkedIn Content00:25
• Direct-Response vs Brand Awareness06:40
• Direct Response1 question
• Out of Market Buyers03:39
• Buyers1 question
• Assignment: In-Market Buyers00:09
• In Market Targeting13:48
• Which of the following is generally considered “MOFU” or middle-of-funnel content?1 question
• Awareness Advertising06:38
• Awareness Marketing Stages03:41
• Frequency & Reach07:41
• Repetition07:17
• Awareness Campaign Example09:32
• Video as Direct Response04:36
• Cheaper Video Views Campaign04:29
• Video Views1 question
• Video Creative02:19
• Different Objective, Same Outcome02:01
• Comparing Video Metrics across Platforms06:20
• Comparing Videos within a Campaign05:42
• Lower CPC Creative02:42
• Comparing Video Views between Campaigns01:47
• When to Use LinkedIn Ads vs Other Ads10:04
• When to Use LinkedIn Ads vs Other Ads1 question
• 5 Ways to Boost B2B Awareness on LinkedIn06:10

LinkedIn Advanced – Research & Testing using Social Media Marketing4 lectures • 17min

• When Everything Fails06:42
• Testing3 questions
• Using LinkedIn Ads for Research?02:43
• Research1 question
• Economies of Scale05:44
• Where to Use LinkedIn for Research01:39

LinkedIn Advanced – Targeting Considerations3 lectures • 14min

• Negative Targeting03:59
• Positive Targeting06:27
• Demographic Targeting03:36

LinkedIn Advanced – Bidding, New Ad Types, Key Pointers, Boosts6 lectures • 1hr 5min

• Event Ads08:22
• Bidding21:47
• Spotlight Ads08:55
• Key Pointers13:48
• High-Level Considerations in B2B Marketing06:24
• Boosting Organic Posts05:45

LinkedIn Tech Industry Examples2 lectures • 16min

• Stage 105:08
• Stage 211:07

Twitter B2B Advertising1 lecture • 5min

• Twitter Ads04:35

Appendix2 lectures • 1min

• Digital Marketing Agency: How to Grow Your Firm! + LeadEnforce Free Trial00:04
• Advanced Facebook Targeting00:14

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