Learn SEO tips and tricks in this SEO training course from Moz
Free tutorial
Created by Moz moz
English
What you’ll learn
- Understand the basics of SEO
Requirements
- None
Description
SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a website for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).
Who this course is for:
- Anyone interested in learning about SEO
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Course content
7 sections • 18 lectures • 3h 25m total lengthCollapse all sections
SEO Strategy Development5 lectures • 48min
- What does an SEO do in their day-to-day work?06:21
- How to craft a remarkable SEO strategy for 201709:01
- SEO Strategy Audit in 5 Steps09:49
- How to create demand for sites with little or no search volume11:54
- Creating a Customer Journey Map10:47
Site Audits and Structure3 lectures • 41min
- Kickstart an SEO Site Audit for your Startup18:00
- Controlling Indexing for better Search Engine Ranks12:23
- Subfolders vs. Subdomains10:46
Keyword Research Basics2 lectures • 19min
- Step by Step process for discovering, and prioritizing keywords12:07
- How to Build a Killer Content to Keyword Map06:42
On-Page SEO Fundamentals2 lectures • 29min
- 8 Principles of a great on-page SEO strategy17:42
- How to Optimize for Competitors’ Branded Keywords11:27
Link building and Off-Page SEO3 lectures • 39min
- The Rules of Link Building08:46
- Targeted Link Building in 201612:46
- 20 Attributes that Influence a Link’s Value17:08
SERP Features (a.k.a. Featured Snippets)1 lecture • 12min
- How to Appear in Google’s Answer Boxes11:34
Reporting on SEO2 lectures • 18min
- How to convert client goals into reportable metrics08:58
- How to prove the ROI of content campaigns09:25
