Media Training: How to Look Your Best on Camera, Shape a Media Message, Answer Questions, and Speak in Sound Bites
This course includes:
- 4.5 hours of on-demand video
- 5 articles
- 10 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of completion
4.7
(249 ratings)
21,370 students
Created by TJ Walker, Media Training Worldwide Digital
What you’ll learn
- Look confident on camera
- Get the exact quotes you desire
- Control your message
- Answer questions skillfully
- Be media training proficient
- Selling with Stories
- Virtual Sales Presentations
- Pitching Yourself
- Remote Selling
- How to Communicate messages through the media
Top companies offer this course to their employees this course was selected for our collection of top-rated courses trusted by businesses worldwide. Learn more
Requirements
- a webcam or smartphone that captures video
- a desire to communicate exact messages during media interviews
Description
Media Training – You can come across as comfortable, confident, and relaxed on TV–even when facing tough questions or a crisis! Imagine knowing that you are going to get the exact message, quotes, and sound bites you want in every media interview. Careers are made and lost by good and bad media interview performances. Why risk even one more day when you could be asked to face the media without knowing how the game works?
For more than 30 years, TJ Walker has conducted media training for Presidents of countries, Prime Ministers, and CEOs of publicly traded companies on how to speak to the media effectively. Now, you can learn from the same insights at a fraction of the cost.
You will learn every aspect of media training including how to look your best on camera (and not let it add 20 pounds to your body). You will master the art of messaging, answering questions, and most importantly, how to package and deliver sound bites. After completing this course, you will know how to get the exact quotes or sound bites you want in every interview.
Enroll in the Media Training course today.
There is a 100% Money-Back Guarantee for this media training course. And the instructor also provides an enhanced guarantee.
What do students say about media training expert, TJ Walker?
“5 Stars! I would highly recommend this course for anyone seeking to learn all of the basics (and many of the advanced) techniques for performing well in front of the camera. The biggest value is that the instructor pushes you out of your comfort zone and forces you to actually start practicing on video. That’s how you will grow and gain.” Udemy student Wyatt Tessari
“5 Stars! TJ models the advice he gives. There are many short videos here–watching them all gives you a great overview of everything you need to be paying attention to.” Udemy student Jean
“5 Stars! There’s not enough good for me to say about this course and how TJ Walker handles his students. Very engaging and you will without a doubt walk away better than you came in.” Jerome Harrod II
“5 Stars! I have been acquainted with TJ and his expertise for a couple of years and have enjoyed and shared what I have learned from him. This is a very tight and to-the-point course that I might call “Media Boot Camp.” TJ covers all of the bases and presents the material in a way that anyone in any business or profession can use. Five stars for this one!” Udemy student John F Sase, Ph.D.
“5 Stars! TJ Walker is an excellent tutor. The course is well constructed. He is really funny and makes the course enjoyable.” Udemy student Selina Selina
“5 Stars! Easy to follow, practical, usable tips. Applicable homework assignments.” Udemy student Derek Gatta
“5 Stars! Excellent course.” Udemy student Tony Gonzales
“5 Stars! Expertly presented and easy to follow along with.” Udemy student Anthony Tong Lee
What others say about media training expert TJ Walker:
“TJ Walker’s single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media.” Bob Bowdon, Anchor/Reporter, Bloomberg Television
“TJ Walker is the leading media trainer in the world.” Stu Miller, Viacom News Producer
(TJ Walker’s Media Training Worldwide) “The world’s leading presentation and media training firm.” Gregg Jarrett, Fox News Channel Anchor
Who this course is for:
- Business executives
- Authors
- Experts
- Civic Leaders
- Executives involved with Virtual Sales Presentations
- Executives who must do Remote Selling
- Spokespersons
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Course content
11 sections • 142 lectures • 4h 37m total lengthCollapse all sections
Before We Start, Here Is How To Get the Most Out of this Course3 lectures • 3min
- Before We Start, Here is the #1 Tip to Improving Your Media Training SkillsPreview00:59
- Please Introduce Yourself00:09
- Your Questions Will Be Answered Here01:25
You Can Control Your Image and Your Message3 lectures • 5min
- Here is How to Accomplish Exactly What you Want in the MediaPreview02:37
- First Media Video Recording00:55
- Exciting New Update to this Course01:28
How to Look Your Best On Camera15 lectures • 32min
- 7 Steps For Getting the Most Out of this Course00:49
- How to Look Your Best on TV – Media Training OverviewPreview02:59
- How to Apply Makeup for TV Interviews04:00
- How to Sit for TV Interviews02:03
- How to Smile for TV Interviews02:40
- How to Use Your Eyes During a TV Interview02:29
- How to Move Your Head for Video Interviews02:05
- How to Move Your Body for TV Interviews01:44
- How to Move Your Hands for TV Interviews02:33
- How to Sit in Your Chair for TV Interviews01:12
- How to Stand for TV Interviews01:07
- How to Dress for TV InterviewsPreview02:51
- Video Record and See Your Improvement01:02
- How to Critique Your Own Video Performance03:11
- Become a Better Media Communicator by Critiquing Others00:59
How to Develop a Winning Message13 lecture • 21min
- How to Frame a Media Message – Media Training02:08
- A Media Message Answers all Basic Questions01:12
- Media Messages Must be Interesting to Reporters01:36
- Media Messages Must Resonate with Media Audience01:44
- Your Media Message Needs to Benefit You01:22
- Three is the Perfect Number of Media Messages01:42
- Media Messages using a Venn Diagram01:51
- Have a Positive Media Message01:06
- Add Quantifiable Results to Your Media Message00:47
- What Problem are you solving, Media Message01:02
- Assignment – Create your own Media Message02:21
- Video Record Your Message01:07
- Get People to Do What You Want by Asking the Right Way02:46
Answering Questions in a media Interview13 lectures • 25min
- Halfway Through the Course, Are There Any Questions?01:23
- How to Answer Questions in a Media Interview Overview01:47
- Answer One Question at a Time01:55
- Keep Your Eyes on Your Message Points01:39
- Do Not Repeat Negative Words from a Reporter01:03
- Tell Reporters ‘I Don’t Know Media Training02:38
- Always Be Moving toward Your Message Points00:56
- Give Brief Answers to Tough Questions01:41
- Aim for All Three Messages In Every Answer04:02
- Re-Write the Reporter’s Questions in Media Interviews03:30
- Don’t Add One more thing at the End of the Interview01:39
- Don’t try to control the Interview01:29
- Practice Answering Questions01:22
Speaking in Sound Bites24 lectures • 32min
- What is a Sound Bite Overview03:20
- Sound Bites Bold Action Words00:49
- Sound Bites Reporters Love Cliches01:40
- Sound Bites Emotion00:51
- Sound Bites Give Specific Examples00:37
- Sound Bites Absolutes00:42
- Sound Bites Attacks02:02
- Sound Bite Tools Humor01:15
- Sound Bite Tools Rhetorical Questions00:35
- Sound Bite Tools Analogies00:44
- Sound Bite Tools Pop Culture References00:41
- Three Easiest Sound Bite Tools01:31
- Reflections on Sound Bites01:21
- The 5 Outcomes of Every Media Interview02:33
- You Must Ask for Criticism to Improve Your Communication Skills01:23
- Record Your Sound Bites01:38
- Sound Bite Homework00:50
- More Sound Bite Practice01:14
- Video Record Your Interview01:02
- Final Interview Practice01:39
- Final Recorded Interview01:58
- To Pass This Course You Must Do This01:41
- Media Assessment Checklist00:33
- Conclusion01:13
EXTRA VIDEOS51 lectures • 1hr 43min
- How to Eliminate Nerves Before TV Interviews01:35
- How to Tell if Your Media Interview Was Effective01:17
- If You Forget What to Say During a TV Interview01:39
- Should You Wear Glasses for a TV Interview01:29
- How to Look Good for Your Skype Video Interview02:36
- How to Make a YouTube Video Via Webcam01:20
- What is Media Training?01:45
- 5-Step Walker Method for Media Training00:56
- Should you take beta-blockers or alcohol before TV Interviews01:47
- How to Speak Into a Microphone01:24
- How to Think on your Feet for Media InterviewsPreview01:34
- Crisis Communications, How to Talk to the Media04:09
- Emergency Preparation for Media Interviews01:48
- Media Interviews, How to Get the Questions in Advance04:01
- Media Stars Enjoy Interviews02:20
- Worst Television Interview Ever!01:50
- How to Give a Great Radio Interview Over the Phone00:53
- Top Three Media Interview Mistakes01:22
- What if You Hate Your Voice for Media Interviews02:17
- How to do a Satellite TV Interview01:45
- What Makes Great Media Communicators Great04:34
- How to Use a TelePrompTer for TV Newscasts02:34
- Never say ‘Any Comment’ the Media02:23
- How to avoid saying uh and um in TV interviews02:27
- What is the Difference Between Mediocre Media Training and Great Media Training01:50
- How to Stall a Reporter During an Interview02:35
- What Ground Rules Should Media Interviews Have02:20
- Should You Memorize Your Media Messages for TV Interviews01:43
- What Equipment do you need to Conduct a Media Training01:54
- What is the Best Video Camera for Making Internet Videos02:20
- Media Skills are Learned, not Bred02:10
- Which Media Form, Radio, TV, or Text is most effective03:29
- Media Training Tips for Talk Radio01:51
- What if a Reporter Misquotes You02:50
- How to Brainstorm Media Messages02:55
- What to do if Reporters are stupid, lazy or dumb02:01
- Don’t Wait for Reporters to Ask Questions01:45
- How to Turn Sound bites on and Off01:39
- How and When to be a Sound Bite Machine03:36
- Media Interview Tips, Return Reporters’ Phone Calls02:09
- Never Act Defensive in a Media Interview01:28
- Don’t lie to the media | Media Training00:50
- How to Stall for Time if a Reporter Calls01:42
- When to Speak Off the Record with Reporters02:03
- Don’t Time Stamp Your Media Answers00:58
- How to Fight Media Bias | Media Training01:16
- Don’t ask Reporters to Read Back Your Quotes01:55
- Don’t Wait for Reporters to Call You01:10
- Crisis Communications, Don’t Let Lawyers Run the Show01:29
- How the Media Can Make or Break Your Career01:50
- Time to Give TJ a Piece of Your Mind01:26
Housekeeping Matters4 lectures • 12min
- One Last Chance to Make This Course Better for Your Permanent Learning Library01:46
- Who is TJ Walker?Preview02:52
- $10,000 Guarantee This Course Will Make You a Better Communicator02:02
- Update – You Should Get on the TikTok App Now05:03
Course Update1 lecture • 4min
- Update to Media Training: Look Your Best-Get the Exact Quotes You Want04:02
Student Questions with Video Answers from TJ4 lectures • 10min
- How to Make Sure a Media Message is Interesting to the Media02:19
- What if a Reporter Calls for a Quick Sound Bite?03:03
- Here Is How You Can Get your Certificate of Completion for this Course03:19
- If You Like to Learn by Reading01:09
Student Questions Answered Here11 lectures • 32min
- How to Become More Polished? Media Training Look Your Best-01:48
- How to Look Comfortable Speaking On Camera and Off01:57
- How Can You Help Me with My Strategy for Messaging in Meetings03:05
- How Can I Look Better for YouTube and Be More Quotable03:23
- How to make a technical point without getting too technical?02:39
- I’m from South Africa. I would like to learn more about how confident?01:39
- I tend to ramble and often lack knowing how to communicate a focused point02:14
- What I want to do is to become a great media trainer04:30
- How to Answer Media Questions Unrelated to Scheduled Topic03:40
- How Can I Be a Better Sports PR Media Trainer07:19
- Bonus Lecture00:01
