- An introduction to modern marketing in a nutshell. Based on Kotler and Armstrong’s “Principles of Marketing”
- Free tutorial
- Rating: 4.5 out of 54.5 (272 ratings)
- 4,852 students
- 33min of on-demand video
- Created by Lennart Fuchs
- English
What you’ll learn
- Understanding the Marketplace and Customer
- Create a value-driven marketing strategy
- Construct a marketing program
- Engage customers and create relationships
- Receive value back from the customer
- Future outlook and social media marketing
- Case Studies
Requirements
- No, this course if for anyone who’s interested in marketing
Description
An introduction to modern marketing in a nutshell. Based on Kotler and Armstrong’s “Principles of Marketing”. Check it out, it’s free!
After completing this course, you will understand the basics of what it takes to conduct marketing in today’s world.
This course will lead you through:
- Understanding the Marketplace and Customer
- Create a value-driven marketing strategy
- Construct a marketing program
- Engage customers and create relationships
- Receive value back from the customer
- Future outlook and social media marketing
- Case Studies
Music by bensound
Who this course is for:
- College/University Students
- Anyone who wants to learn the principles of marketing
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Course content
3 sections • 7 lectures • 33m total lengthCollapse all sections
Introduction1 lecture • 5min
- Introduction04:33
Understand the Marketing Process5 lectures • 25min
- Understand the customer and market05:48
- Create a value – driven strategy04:05
- Construct a marketing plan01:28
- Engage customers and create relationships08:12
- Receive value from your customer05:46
Future outlook and summary1 lecture • 3min
- Future outlook and summary03:11
