LinkedIn Marketing: LinkedIn Ads | LinkedIn Lead Generation [2024]

LinkedIn Marketing Course, LinkedIn Ads Course, LinkedIn Lead Generation, LinkedIn Advertising Course | LinkedIn 2023

Table of Contents

This course includes:

15 hours of on-demand video
16 articles
7 downloadable resources
Full lifetime access
Access on mobile and TV
Certificate of completion

Gift this course Apply Coupon

Bestseller

4.7

(525 ratings)

Created by Dekker Fraser, MBA, Jyra Galosmo

What you’ll learn

LinkedIn Advertising
B2B Advertising
B2B Marketing
LinkedIn Ads
LinkedIn Marketing
LinkedIn

Requirements

Some experience in marketing

Description

Now you can get fast results from LinkedIn marketing & advertising in this new, groundbreaking course from a veteran marketing executive with a top-tier MBA… who has been marketing on LinkedIn since 2011.

By the end of this LinkedIn marketing course, you will know how to…

Book sales meetings & acquire customers quickly
Generate requests for demos, quotes, consultations & free trials for under $30!
Fix common LinkedIn lead generation mistakes
Scrape LinkedIn for emails that can be used for advertising or marketing on Twitter & Facebook + email marketing (hint: this is super cheap)
Success tips for B2B LinkedIn marketing & LinkedIn advertising
Master lead generation that leads to sales and new customer acquisition via LinkedIn

I provide lots of REAL EXAMPLES of LinkedIn campaigns I ran for multiple companies…and explain why they were successful…and how you can be too!

I’ll transform you into a master LinkedIn marketer & advertiser

I’ll walk you through lead generation and how to solve critical LinkedIn marketing problems like paying too much for leads or not getting enough responses because you haven’t hit the right funnel stage.

Who this course is for:

Marketers
Digital Marketing Consultants
Entrepreneurs
Business Managers
Salespeople
Social Media Marketing Managers
Demand Generation Managers
B2B Marketers
Digital Marketing Consultants
Social Media Advertising Consultants
Digital Marketing Agencies
Marketing Managers
BDRs
SDRs
Product Managers
Social Media Managers

Show less

Course content

16 sections • 142 lectures • 15h 4m total lengthCollapse all sections

Bottom of Funnel LinkedIn Marketing Ads17 lectures • 2hr 28min

Introduction to LinkedIn MarketingPreview11:48
Introduction3 questions
Message Ads (LinkedIn Ads)12:54
Message Ads3 questions
Message Ads Tutorial12:31
Conversation Ads (LinkedIn Ads)07:32
Conversation Ads1 question
Conversation Ads Tutorial07:51
LinkedIn Sales Navigator & Outreach16:00
LinkedIn Sales Navigator & Outreach5 questions
Image Ads 1 (LinkedIn Marketing)17:04
Image Ads 11 question
Image Ads 2 (LinkedIn Marketing)04:52
Image Ads 3 (LinkedIn Marketing)05:09
Image Ads7 questions
Image Ads Tutorial04:24
Video Ads (LinkedIn Marketing)05:46
Video Ads4 questions
Video Ads Tutorial – LinkedIn04:01
Text Ads for LinkedIn04:14
Text Ads2 questions
Other LinkedIn Marketing19:51
Other4 questions
Targeting Options in 202209:39
Matched Audiences for LinkedIn Marketing04:32
Part 1 Slides00:01

LinkedIn Organic Marketing at Scale – Using AI & Automation5 lectures • 11min

Tapio 101:41
Tapio 204:38
Tapio 301:52
Tapio 402:56
AI & Automation Quiz3 questions
Tapio Slides00:01

Top & Middle of Funnel LinkedIn Marketing Ads16 lectures • 1hr 41min

Introduction A – LinkedIn Marketing05:21
Introduction – A2 questions
Introduction B – LinkedIn Marketing12:04
Introduction – B2 questions
Introduction C – LinkedIn Marketing04:27
Brand Unaware A – LinkedIn Marketing09:58
Engagement Boost [Tutorial]05:19
Video Views & Brand Awareness Boost [Tutorial]03:56
Brand Unaware B – LinkedIn Marketing18:36
Problem Unaware – LinkedIn Marketing04:08
Category Unaware – LinkedIn Marketing06:42
Create an Event [Tutorial]04:16
Deleting an EventProcessing..
Product Unaware – LinkedIn Marketing07:02
Other 1 – LinkedIn Marketing04:15
Other 11 question
Other 2 – LinkedIn Marketing13:26
Other 22 questions
LinkedIn Ads Benchmarks01:07
Part 2 Slides00:00

LinkedIn Advertising: Quick Fixes5 lectures • 23min

Most common mistakes I see in LinkedIn advertisingPreview07:01
LinkedIn Mistakes3 questions
Fixing LinkedIn problem 1 with lead gen formsPreview08:03
Fixing LinkedIn problem 12 questions
Fixing LinkedIn problem 2 with negative targeting03:02
Fixing LinkedIn problem 22 questions
Fixing LinkedIn problem 3 with bidding02:06
Fixing LinkedIn problem 32 questions
Fixing LinkedIn problems 4 & 5 with nurturing02:51
Fixing LinkedIn problems 4 & 51 question

LinkedIn Video Ads6 lectures • 31min

Creating a simple LinkedIn video ad in Canva06:52
Simple & successful LinkedIn video ad examplePreview05:03
Simple & successful LinkedIn video1 question
Storytelling LinkedIn video ad example06:30
Storytelling1 question
LinkedIn Video Ad for Maximizing Views03:55
LinkedIn Video Ad1 question
Marketing Video Example01:23
Video Tips for Lead Generation07:44
Video Tips2 questions

LinkedIn Message/Inbox Ads & Conversation Ads7 lectures • 35min

LinkedIn Message Ad Example05:33
LinkedIn Message Ad Example 207:14
SPECIAL INCENTIVES!05:24
LinkedIn Conversation Ads09:26
“How I Generated 5X Return From One LinkedIn Conversations Ads Campaign”00:04
LinkedIn WARNING about message ad KPIs!05:16
LinkedIn: More Warnings02:06
Message Campaign1 question

LinkedIn Text Ads2 lectures • 10min

LinkedIn Text Ad Examples05:33
LinkedIn Text Ads – UTM Tracking and Insights Tag04:36

LinkedIn Image & Carousel Ads4 lectures • 27min

LinkedIn image ads 108:29
LinkedIn image ads 206:20
LinkedIn image ad campaign example (SaaS consulting)09:24
LinkedIn Carousel ads02:35

General LinkedIn Advertising23 lectures • 2hr 21min

Choosing the right LinkedIn campaign objective14:46
LinkedIn Targeting12:27
Update! LinkedIn Target in 2022.09:39
Warning about the default campaign group in LinkedIn01:04
LinkedIn Pre-filled forms!03:42
LinkedIn Audience Network04:12
LinkedIn email scraping03:32
LinkedIn matched audiences03:49
LinkedIn account assets – led gen forms02:28
LinkedIn website demographics03:32
LinkedIn campaign demographics01:46
LinkedIn campaign performance03:19
B2B Marketing Funnel Benchmarks for LinkedIn Marketing Performance11:48
OPTIONAL: Why you should NOT use BANT to define Sales Qualified Opportunities00:00
Marketing Funnel Template12:48
The 3 Big Things to Test with LinkedIn16:08
What if pushing people to consultations and demos doesn’t work?09:47
What if the lead generation still isn’t working?06:56
LinkedIn Awareness & Education Campaigns03:53
LinkedIn Retargeting04:23
LinkedIn FUNNEL CAMPAIGN EXAMPLE USING RETARGETING!Preview09:28
Spying on Competitors’ Ads00:16
But my impressions are too low!00:49

Account Based LinkedIn Marketing Advertising Example10 lectures • 50min

1 – company/account targeting in LinkedIn06:01
2 – ABM campaign to target accounts in LinkedIn05:31
3 – setting up an ABM campaign on LinkedIn09:00
4 – setting up ABM ad on LinkedIn09:06
5 – finishing ABM conversation ad in LinkedIn07:51
6 – measuring performance of LinkedIn03:12
7 – personal level targeting in LinkedIn04:19
8 – integrations with LinkedIn03:24
Quiz1 question
LinkedIn Ad Benchmarks01:07
Advanced LinkedIn Advertising00:07

Full-Funnel LinkedIn Advertising & Video25 lectures • 3hr 8min

Big LinkedIn Ads Mistake13:02
Avoid Gating Content06:59
Gating1 question
Assignment: Ungated LinkedIn Content00:25
Viral KPIs03:32
Full Funnel Campaign Plans19:44
Direct-Response vs Brand Awareness06:40
Direct Response1 question
Out of Market Buyers03:39
Buyers1 question
Assignment: In-Market Buyers00:09
In Market Targeting13:48
In Market Targeting1 question
Awareness Advertising06:38
Awareness Marketing Stages03:41
Frequency & Reach07:41
Repetition07:17
Awareness Campaign Example09:32
Video as Direct Response04:36
Cheaper Video Views Campaign04:29
Video Views1 question
Video Creative02:19
Different Objective, Same Outcome02:01
Comparing Video Metrics across Platforms06:20
Comparing Videos within a Campaign05:42
Lower CPC Creative02:42
Comparing Video Views between Campaigns01:47
When to Use LinkedIn Ads vs Other Ads10:04
When to Use LinkedIn Ads1 question
5 Ways to Boost B2B Awareness on LinkedIn06:10
Analyzing a bunch of ads38:54

Research & Testing with LinkedIn Advertising4 lectures • 17min

When Everything Fails06:42
Testing3 questions
Using LinkedIn Ads for Research?02:43
Research1 question
Economies of Scale05:44
Where to Use LinkedIn for Research01:39

Advanced Targeting Considerations with LinkedIn Ads3 lectures • 14min

Negative Targeting03:59
Positive Targeting06:27
Demographic Targeting03:36

Bidding, New Ad Types, Key Pointers, Boosts7 lectures • 1hr 5min

Event Ads08:22
Bidding21:47
Spotlight Ads08:55
Keypointers13:48
High-Level Considerations in B2B Marketing06:24
Boosting Organic Posts05:45
Too Many Impressions00:22

Other5 lectures • 28min

Demographics08:11
Conversation Ads in 202209:38
Creating Audiences in 202204:32
LinkedIn Columns & Performance Tracking in 202204:11
LinkedIn Advertising Benchmarks01:07

Appendix: Tech Industry Examples for LinkedIn Ads3 lectures • 16min

Stage 105:08
Stage 211:07
BONUS (FACEBOOK B2B MARKETING)00:03

👇👇👇👇 Click Below to Enroll in Free Udemy Course Limited Enrolls 👇👇👇👇

Go to Course

LinkedIn Marketing: LinkedIn Ads | LinkedIn Lead Generation