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Kapwing 101: Using Kapwing for Social Media Marketing

Use a free online editor to create content for Social Media Branding.

Free tutorial

4.4

Created by Team Kapwing

English

What you’ll learn

  • How to use Kapwing, an in browser editor, to create content in the form of videos, images, collages, memes, or GIFs for social media accounts.
  • How to create content for Social Media branding for free, completely online.

Requirements

  • None! Kapwing is completely in browser and requires no video editing background and is intuitive enough for all levels of tech users.

Description

Are you a Social Media Manager or a Small Business owner looking to learn how to create content for your Social Media accounts to keep your customers engaged? Looking for a software that’s easy to use, and quick to learn without having a background in content creation or video editing? This course is for you!

In this course, we’ll be teaching you how to use Kapwing, a free online in browser editor, to create the content you want for your brand. No prior experience is needed.

Who this course is for:

  • Social media managers or small business owners interested in leveraging Kapwing to create on brand content for social media accounts.

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Course content

5 sections • 16 lectures • 49m total lengthCollapse all sections

Introduction3 lectures • 16min

  • What is this course about?01:50
  • Introduction to Kapwing Studio10:18
  • Free vs. Pro Accounts in Kapwing03:34
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Creating Static Image Posts3 lectures • 7min

  • Intro to the chapter: How static images help create a brand or visual aesthetic01:06
  • Photos and Photo Collages03:53
  • Making PNG Images02:16

Creating Videos4 lectures • 14min

  • Intro to the chapter: Basic editing tasks Social Media Managers need to know00:43
  • Creating Videos with Video files05:48
  • Creating Videos with Image files02:49
  • Adding Audio to Video Projects04:34

Adding Subtitles and Captions3 lectures • 6min

  • Intro to the chapter: What are subtitles and why are they necessary?01:16
  • How to Generate Subtitles (open captions)03:11
  • How to Generate SRT Files and Upload them to Videos (closed captions)01:38

Creating GIFs3 lectures • 6min

  • Intro to the chapter: What is a GIF?00:40
  • Creating GIFs from Images02:21
  • Creating GIFs from Videos03:25

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