Complete Guide from setting up your Google Analytics Account to diving further into Google Analytics & reporting
This course includes:
- 1.5 hours of on-demand video
- Full lifetime access
- Access on mobile and TV
- Certificate of completion
4.5
(630 ratings)
92,310 students
Created by Sarfaraz Kasmani
What you’ll learn
- Installing Google Analytics Tracking Code on your Website
- Setting up Goals and Conversions for Marketing Campaigns
- Be able to get insights out of data for decision making
- Predict the future behavior of website users
- UTM Parameters
- Customizing Google Analytics Dashboard
- Filtering Internal Traffic inside Analytics Data
- Become comfortable using Google Analytics
Requirements
- Access to a computer or laptop with an internet connection.
Description
This course will teach Google Analytics from scratch. Here is the overview of what you are going to learn,
- Setup Google Analytics Account
- Installing Tracking Code on your website
- Configure Marketing Goals
- Setup Filters
- UTM Parameters
- Generating Reports ( Audience, Real-time, Acquisition, etc. )
Who this course is for:
- Bloggers
- Webmasters
- Online Business Owners
- Marketing Professionals
- Intermediate level Digital Marketers
- Beginners in Web Analytics
- College Students
Who this course is for:
- Anyone who is interested in learning Google Analytics
- Anyone who is interested in Digital Analytics
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Course content
4 sections • 19 lectures • 1h 44m total lengthCollapse all sections
Introduction1 lecture • 11min
- IntroductionPreview10:56
Installing Google Analytics Code on Your Website3 lectures • 10min
- Creating Google Analytics Account03:45
- Installing the Tracking Code on a WordPress Website03:49
- Checking the Tracking Code Installation02:40
Deep Dive into Analytics9 lectures • 57min
- Terms and Definitions in Analytics14:41
- How to Setup IP Filters in Your Account02:56
- How to Create Annotations03:42
- How to Create Remarketing Audience04:09
- Building Links with UTM Parameters06:08
- How to Create Goals and Funnels08:38
- How to Create Segments in Google Analytics04:15
- How to integrate Search Console & Analytics10:29
- Custom Alerts02:15
Types of Reports6 lectures • 26min
- How to Create Custom Dashboards and Reports07:03
- Real-Time Reports02:40
- Audience Reports: Overview & Active Users05:33
- Audience: Cohort Analysis04:32
- Acquisition Reports03:48
- Behaviour Reports02:17
