A High-Level Overview of Digital Marketing Topics Which Will Arm You With Everything You Need to be Successful!
Free tutorial
Created by Kevin Wilhelm
English
What you’ll learn
- Digital Marketing
- Marketing Strategy
- Determining Marketing Objectives
- Building a Marketing Plan
- Determining Marketing Budgets
- Search Engine Optimization
- PPC Management
- Content Marketing
- Digital Display Advertising
- Video Marketing
- Email Marketing
- Online Reputation Management
Requirements
- No course requirements or prerequisites
Description
Digital Marketing is more important to businesses than ever before, but the ideas and concepts continue to be complicated. This course breaks down most aspects of digital marketing into bite-sized, comprehensible pieces for you to understand more easily. As an entrepreneur, business owner, and marketer myself, I have sat where you’ve sat – knowing the potential in front of me, but unsure where to begin. As an agency owner, I’ve taken the years of experience, and thousands of campaigns that I’ve built, and pulled out the key lessons that will empower you to understand digital marketing better so that you are comfortable investing in it.
Section 1 – The Basics
Here you will learn all about the foundations of digital marketing, starting with the importance of building a plan. From there, we discuss marketing budgets, and then a dive into product details. We discuss SEO, Reputation Management, Content Marketing, Email Marketing, and Video Marketing.
Section 2 – Driving Traffic
Driving qualified traffic to your website is essential in generating profitable leads for your business. Here we will dive into Google Search Ads, Digital Display Advertising, and Social Media.
Section 3 – Measuring ROI
To pull it all together, you’ll want to ensure that your plan is actually working. We’ll talk about how to set up conversion tracking (for both online and offline sales), and discuss whether you should re-invest profits into your program to experience exponential growth. Lastly, we discuss the differences between hiring in-house marketing support, or whether outsourcing to an agency is the way to go.
Enrol today, and learn the basics in under 2 hours!
Who this course is for:
- Entrepreneurs
- Corporate Marketers
- Marketing Students
- Marketers
- Digital Marketers
- Business Owners
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Course content
14 sections • 61 lectures • 1h 52m total lengthCollapse all sections
Introduction2 lectures • 3min
- Trailer01:21
- Introduction02:05
Creating a Marketing Plan7 lectures • 13min
- Why It’s Important to Create a Marketing Plan01:05
- Focus on Your Must-Have’s01:39
- Understand Where You Are Today01:42
- Marketing vs. Sales01:17
- Picture Success01:58
- Determine Your Objectives02:27
- Importance of Customer Personas02:24
How to (Re)Invest In Marketing5 lectures • 8min
- Investment vs. Expense01:23
- Fill Your Tank With Fuel01:08
- Determining Your Marketing Budget Formulas02:48
- Understand Your Numbers00:55
- Reinvest vs. Cutting01:30
SEO Basics7 lectures • 19min
- What Exactly Is Search Engine Optimization (SEO)?02:57
- On-Page Optimizations04:35
- Off-Page Optimizations02:23
- How to Determine Your SEO Content Strategy03:01
- What are Backlinks?01:04
- What to Avoid in SEO02:15
- User Experience (UX) as an SEO Strategy02:56
How to Harness & Get More Online Reviews4 lectures • 8min
- How Important Are Online Reviews for Your Business?01:19
- How To Respond to a Positive Review01:26
- How To Respond to a Negative Review02:26
- How To Gain More Positive Reviews02:21
Content Marketing5 lectures • 8min
- What is Content Marketing?01:08
- How to Create Your Own Content Strategy02:00
- Quality vs. Quantity?02:12
- Your Most Effective Mediums00:59
- To Give Away Your Content or Charge For It? That’s the Question01:27
Email Marketing4 lectures • 7min
- Your Opportunity with Email Marketing01:10
- How to Effectively Market Through Email Marketing03:15
- When Email Marketing Hurts Your Business & How to Avoid This01:25
- E-commerce vs. Brick and Mortar Stores00:53
Video Marketing4 lectures • 7min
- The Power & Opportunity of Video Marketing02:39
- Play the Long Game01:20
- Types of Video Content to Create01:25
- Organic Video vs. Video Advertising01:43
Google Advertising That Drives Traffic4 lectures • 13min
- What is Google Advertising?03:16
- Google Ads Campaign Strategy03:40
- Google Ads Campaign Strategy – Advanced03:06
- How Much Should You Invest?02:29
Digital Display Advertising (Banner Advertising)5 lectures • 10min
- What is Digital Display Advertising?02:16
- Campaign Strategy02:28
- Geo-Targeting & Geo-Fencing02:27
- Re-Marketing & Re-Targeting01:48
- The Importance of Strong Creative00:59
Social Media5 lectures • 8min
- Should You Even Invest Try Social Media?00:41
- If You’re Going To Do It, Do It Right00:39
- Creating a Social Strategy02:19
- Social Media Platforms Available to You02:54
- Expectations on Performance01:44
Measuring Return-On-Investment5 lectures • 6min
- Defining Your “Conversion”01:29
- Conversion Tracking Through Google Analytics01:03
- Offline Conversion Tracking00:45
- Calculating ROI00:57
- Reinvest or Reallocate?01:20
Do It Yourself or Hire an Agency?3 lectures • 3min
- When Do You Hire an Agency?00:59
- When Do You Build an Internal Team?01:25
- How to Get the Most Out of Your Internal Marketing Team01:02
Conclusion1 lecture • 1min
- Conclusion00:42
