Best Practices from my experiential learning for 16 years in Johnson & Johnson and from Philip Kotler earlier
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Created by Arun Singhal
This course includes:
- 11 hours on-demand video
- 58 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Assignments
- Certificate of completion
What you’ll learn
- What is Marketing Strategy
- What is Excellence in Marketing Strategy
- How can you formulate a Excellent Marketing Strategy
- How can you implement your Marketing Strategy Excellently
Requirements
- Open mind
Description
Want to build a great career in Marketing by Gaining Excellence in Marketing Strategy?
Take a look at this course only where you will
· Not only learn in depth how to gain Excellence in Marketing Strategy with concrete actionable advice, tools, techniques, processes and methodologies but also
· Skill yourself by learning from many case studies and developing a real life Marketing Strategy !
· Preview First Two lectures for free to see the content for yourself
· Clear your doubts on this topic any time while doing the course
· Get Udemy’s 30 days Money Back Guarantee
Marketing and Strategy fascinated me as they do you. I was lucky to learn fundamentals of Marketing Strategy from Great Professor like P N Thirunarayana at India Institute of Management Bangalore with the Classic Text Book of Marketing Management by Philip Kotler. Thiru made us internalize the concepts by making us do many projects
That helped me get selected in Hindustan Unilever (HUL) as a Management Trainee. I learned more about Marketing Strategy Excellence by trying the concepts learned earlier during the 8 years at HUL. The 16 years at Johnson & Johnson further sharpened the learnings on Marketing Strategy to a level today when I can share them with you.
What I am sharing with you here is my learnings over these 24+ years doing marketing myself and managing teams of marketing managers. I am sure you can do even better in life than me with these learnings!
You can also skills yourself by developing real life Marketing Strategy in the case assignment given in this course
Preview for yourself First Two lectures free. If you like the content, enroll for the course, enjoy and skill yourself to do even better in life by gaining Excellence in Marketing Strategy! If don’t like the content, please message about how can we modify it to meet your expectations.
Please remember that this course comes with Udemy’s 30 days Money Back Guarantee using which you can get a full refund if you are not satisfied even after doing the full course
Who this course is for:
- MBA Students
- Marketing Professionals
- Business People
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Course content
Quizzes
Gauge how you’re progressing with short multiple-choice quizzes
Assignments
Complete optional assignments and ask for feedback from other learners
14 sections • 60 lectures • 11h 6m total lengthCollapse all sections
Introduction1 lecture • 10min
- IntroductionPreview09:44
What is Marketing Strategy4 lectures • 51min
- What is Marketing Strategy IPreview12:38
- What is Marketing Strategy I6 questions
- What is Marketing Strategy II10:22
- What is Marketing Strategy II5 questions
- What is Marketing Strategy III12:18
- What is Marketing Strategy III5 questions
- What is Marketing Strategy IV15:12
What is Marketing Strategy Excellence3 lectures • 31min
- What is Marketing Strategy Excellence I13:46
- What is Marketing Strategy Excellence I2 questions
- What is Marketing Strategy Excellence II06:46
- What is Marketing Strategy Excellence II1 question
- Marketing Strategy Excellence III10:45
Excellent Marketing Strategy Formulation- Overview & Targeting12 lectures • 1hr 36min
- Excellent Marketing Strategy Formulation I04:46
- Excellent Marketing Strategy Formulation I1 question
- Excellent Marketing Strategy Formulation II09:03
- Excellent Marketing Strategy Formulation II4 questions
- Excellent Marketing Strategy Formulation III09:11
- Excellent Marketing Strategy Formulation III2 questions
- Excellent Marketing Strategy Formulation IV05:48
- Excellent Marketing Strategy Formulation IV3 questions
- Excellent Marketing Strategy Formulation V08:21
- Excellent Marketing Strategy Formulation V2 questions
- Excellent Marketing Strategy Formulation VI08:37
- Excellent Marketing Strategy Formulation VI2 questions
- Excellent Marketing Strategy Formulation VII13:07
- Excellent Marketing Strategy Formulation VII4 questions
- Excellent Marketing Strategy Formulation VIII07:04
- Excellent Marketing Strategy Formulation VIII3 questions
- Excellent Marketing Strategy Formulation IX06:27
- Excellent Marketing Strategy Formulation IX4 questions
- Excellent Marketing Strategy Formulation X06:41
- Excellent Marketing Strategy Formulation X3 questions
- Excellent Marketing Strategy Formulation XI04:47
- Excellent Marketing Strategy Formulation XI2 questions
- Excellent Marketing Strategy Formulation XII11:56
- Excellent Marketing Strategy Formulation XII1 question
Developing Value Proposition7 lectures • 1hr 27min
- Developing Value Proposition I11:56
- Developing Value Proposition I4 questions
- Developing Value Proposition II16:52
- Developing Value Proposition II4 questions
- Developing Value Proposition III15:15
- Developing Value Proposition III3 questions
- Developing Value Proposition IV08:00
- Developing Value Proposition IV3 questions
- Developing Value Proposition V10:13
- Developing Value Proposition V2 questions
- Developing Value Proposition VI09:58
- Developing Value Proposition VI3 questions
- Developing Value Proposition VII14:53
Implementing Marketing Strategy Excellently1 lecture • 9min
- Implementing Marketing Strategy ExcellentlyPreview08:58
- Implementing Marketing Strategy Excellently2 questions
Product Design & Development5 lectures • 57min
- Product Design & Development I09:23
- Product Design & Development I3 questions
- Product Design & Development II11:14
- Product Design & Development II2 questions
- Product Design & Development III14:11
- Product Design & Development III4 questions
- Product Design & Development IV10:23
- Product Design & Development IV3 questions
- Product Design & Development V12:10
- Product Design & Development V2 questions
Service Excellence3 lectures • 39min
- Service Excellence I14:25
- Service Excellence I4 questions
- Service Excellence II12:19
- Service Excellence II4 questions
- Service Excellence III12:42
Brand Design and Development8 lectures • 1hr 27min
- Brand Design and Development I13:11
- Brand Design and Development I6 questions
- Brand Design and Development II22:01
- Brand Design and Development II3 questions
- Brand Design and Development III12:15
- Brand Design and Development III4 questions
- Brand Design and Development IV05:24
- Brand Design and Development IV2 questions
- Brand Design and Development V07:56
- Brand Design and Development V3 questions
- Brand Design and Development VI06:27
- Brand Design and Development VI3 questions
- Brand Design and Development VII06:27
- Brand Design and Development VII2 questions
- Brand Design and Development VIII13:34
Pricing & Incentives Design and Development5 lectures • 1hr 5min
- Pricing & Incentives Design and Development I09:53
- Pricing & Incentives Design and Development I3 questions
- Pricing & Incentives Design and Development II17:30
- Pricing & Incentives Design and Development II4 questions
- Pricing & Incentives Design and Development III13:33
- Pricing & Incentives Design and Development III2 questions
- Pricing & Incentives Design and Development IV13:05
- Pricing & Incentives Design and Development IV3 questions
- Pricing & Incentives Design and Development V10:37
Communications Design and Development5 lectures • 1hr 4min
- Communications Design and Development I09:53
- Communications Design and Development I2 questions
- Communications Design and Development II13:37
- Communications Design and Development II3 questions
- Communications Design and Development III11:16
- Communications Design and Development III4 questions
- Communications Design and Development IV14:50
- Communications Design and Development IV4 questions
- Communications Design and Development V14:26
Distribution Design and Development4 lectures • 51min
- Distribution Design and Development I10:48
- Distribution Design and Development I3 questions
- Distribution Design and Development II14:06
- Distribution Design and Development II3 questions
- Distribution Design and Development III12:34
- Distribution Design and Development III2 questions
- Distribution Design and Development IV13:49
Work together to create the market value1 lecture • 15min
- Work together to create the market value14:46
- Work together to create the market value3 questions
- Formulate a Marketing Plan for entry into Women’s Razor Category1 question
Summary1 lecture • 4min
- Summary04:07
