Upon successful completion, you will become a Certified Digital Marketing Associate | Digital Marketing Essentials!
This course includes:
- 1.5 hours of on-demand video
- 1 article
- Full lifetime access
- Access on mobile and TV
- Certificate of completion
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What you’ll learn
- Learn how to promote your brand or business online effectively
- Develop a targeted marketing strategy that engages potential customers across the digital landscape.
- Critical digital marketing skills, like marketing analytics, content marketing, and customer engagement, as well as recommendations for expanding your digital m
- How to build a successful online marketing campaign across channels: Search, social media, email, and display.
- Build and connect with communities on social networks, the best practices for paid media, and discover what makes an email marketing campaign successful.
- We’ll equip you with the essential skills and strategies to navigate today’s digital landscape.
Requirements
- Access to a computer with an internet connection.
Description
This course covers the fundamentals, including digital tools, technologies, and uses. Learn about email, social media, and customer service. Perfect for non-marketing teams building their digital awareness.
CDMA | Upon successful completion, you will become a Certified Digital Marketing Associate!
Discover how to effectively promote a brand or a business online and create a targeted marketing strategy that engages potential clients across the digital landscape. In the Digital Marketing Foundation | CDMP Pathway Essentials course, we articulate today’s digital marketing methods—including how to build a successful digital marketing campaign across multiple channels: Search, social media, email, and display.
Understand how to build and connect with communities on social networks, the best techniques for paid media, and learn what makes a successful email marketing campaign. This course also covers critical digital marketing skills, like content marketing, marketing analytics, and customer engagement, and recommendations for expanding your digital marketing skill set. Upon completing this foundational digital marketing course, We’ll equip you with the essential skills and strategies to navigate today’s digital landscape.
We hope you enjoy taking this course just as much as we enjoyed sharing it with you. We encourage you to continue exploring the digital marketing landscape.
Your next stop might be our Certified Digital Marketing Professional. You might also enjoy keeping up with the latest in marketing, and for that, we’d suggest watching Digital Marketing Trends so you can learn the newest tools and techniques marketers use to reach their customers.
We covered much material in this course, so feel free to revisit it from time to time and brush up on your skills as you explore the digital marketing world. Have fun and good luck.
Who this course is for:
- Anyone interested in understanding the fundamentals of digital can apply for the Foundation Certificate in Digital.
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Course content
9 sections • 37 lectures • 1h 36m total lengthCollapse all sections
The Digital Marketing Framework5 lectures • 15min
- IntroductionPreview02:53
- The Building Blocks for Digital MarketingPreview02:00
- Marketing FunnelsPreview03:51
- Buyer’s Journey02:35
- Creating a buyer journey map03:56
The Basics of Digital Marketing7 lectures • 18min
- Develop a Marketing StrategyPreview02:28
- Defining Your Value Proposition02:39
- Identifying Your Target Market02:49
- Creating Customer Persona02:21
- Establishing Digital Marketing Goals02:17
- Developing Digital Marketing KPIs02:40
- Drafting a One Page Marketing Plan02:37
Digital Marketing Key Concepts3 lectures • 9min
- Persuading with data02:40
- How Analytics Work03:33
- Capturing key insights02:35
Hub and Spokes of Digital Marketing5 lectures • 12min
- Outlining Your Online Marketing02:34
- Decide on a Marketing Channel01:46
- Prioritizing in Marketing02:19
- Creating Powerful Marketing Messaging02:48
- Creating Lean Messaging in Marketing Copy02:05
Digital Marketing with Your Website3 lectures • 9min
- Optimize your Website03:12
- Using Copywriting in your Marketing03:10
- Building Landing Pages that Convert02:08
Digital Marketing with Paid Channels4 lectures • 12min
- Introduction to Paid Advertising03:33
- Identify the Value of a Customer03:18
- Budget for Paid Marketing02:39
- Create your First Paid Campaign02:26
Digital Marketing with Social Media3 lectures • 7min
- Social Media Marketing First Steps02:05
- Deciding on a Social Media Platform01:55
- How to build and leverage followers02:47
Digital Marketing & Email4 lectures • 10min
- The power of email marketing02:56
- Develop an email Marketing Plan03:02
- How to Measure the Success of email02:28
- How to Launch Successful Campaigns email Tools01:25
Marketing Analytics Skills3 lectures • 6min
- Deciding What to Track in Marketing Analytics03:08
- Generating Reports for Marketing Analytics02:22
- Bonus Lecture00:43
